Privacy policy

Last Updated: 25 April, 2025

This Privacy Policy describes how The Kids Label ("Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.thekidslabel.com (the "Site"). It also applies when you communicate with us regarding the Site (collectively, the "Services").

By using our Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please refrain from using our Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Any changes will be posted on this page with the "Last Updated" date. Continued use of our Services after updates indicates your acceptance.

How We Collect and Use Your Personal Information

We collect personal information through various sources, including direct interactions, automated technologies, and third parties.

Personal Information We Collect

Information You Provide Directly

  • Contact Details: Name, address, phone number, email.
  • Order Information: Billing/shipping address, payment confirmation, email, phone number.
  • Account Information: Username, password, security details.
  • Shopping Information: Items viewed, added to cart, purchased, reviews, referrals, gift cards.
  • Customer Support Information: Any details you provide in inquiries or messages.

Information Collected Automatically

  • Usage Data: IP address, device type, browser details, interactions with our Site.
  • Cookies & Tracking Technologies: Used to enhance user experience and analyze trends. See our Cookie Policy for details.

Information from Third Parties

  • Service Providers: Shopify for website support, payment processors for order fulfillment.
  • Marketing & Advertising Partners: Information about your engagement with ads, social media, or analytics tools.

How We Use Your Information

  • Providing Products & Services: Processing payments, fulfilling orders, managing accounts, shipping, returns, and customer service.
  • Marketing & Advertising: Sending promotional emails, SMS, postal mail, and displaying relevant ads. Users can opt out at any time.
  • Security & Fraud Prevention: Monitoring for fraudulent activities and ensuring account security.
  • Service Improvement: Analyzing data to enhance user experience and product offerings.

Disclosure of Personal Information

We may share personal information with:

  • Vendors & Service Providers: IT services, payment processors, fulfillment partners, analytics providers.
  • Business & Marketing Partners: For advertising and promotional purposes.
  • Legal & Compliance Authorities: To comply with applicable laws, enforce our policies, and protect our rights.

Your Rights Under Indian Law

Under the Digital Personal Data Protection Act (DPDP) 2023, you have the right to:

  • Access and correct your data.
  • Withdraw consent for marketing and data processing.
  • Request deletion of personal information, subject to legal requirements.
  • Lodge complaints regarding data misuse.

To exercise these rights, email us atΒ contact@thekidslabel.com.

Security & Retention of Your Information

We implement strict security measures, including encryption, secure payment gateways, and restricted access to personal data. However, no system is entirely secure.

We retain personal information based on the following criteria:

  • Order history: Retained for 6 years for tax and legal compliance.
  • Marketing preferences: Retained until users opt out.
  • Inactive accounts: Deleted after 6 years of inactivity.

Children’s Data

Our Services are not intended for children under 16. We do not knowingly collect their data. If a parent or guardian believes their child's information is stored with us, they may contact us to request deletion.

Third-Party Websites & Links

Our Site may contain links to external websites. We are not responsible for their privacy practices. We encourage you to review their policies before sharing personal information.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve Site functionality and user experience.
  • Analyze trends and monitor usage.
  • Deliver personalized advertising.

Most browsers allow you to control cookie settings. Blocking cookies may affect your browsing experience.

Contact Us

For questions about this Privacy Policy or to exercise your rights, email us at contact@thekidslabel.com.